Jeremy Alicandri's Blog
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This site is almost history…
Thank you for visiting my blog. Effective December 2012, I stopped posting on JeremyAlicandri.com. Instead, my most current posts (which are often published at irregular intervals), can be viewed at DrivingSales.com. I keep JeremyAlicandri.com to serve as an archive of my past posts. Thanks for checking in.
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Auto manufacturers are finally recognizing that developing a unique customer experience(at the dealership level) is a critical strategy to averting the future commoditization of their products. Customer experience programs create loyal relationships between customers and companies, and also turn clients into brand touting brand ambassadors. As Jeff Bezos(founder of Amazon.com) explains, “More and more money will … Continue reading
With the lifetime value of the average dealership customer exceeding $500,000, progressive dealers are seeking ways to ensure their customers are “extremely satisfied” – and with reason – extremely satisfied customers are 2.5 times more likely to make future purchases vs. their “only satisfied” counterparts, and also 5 times more likely to share their experiences … Continue reading
Originally Published on DrivingSales on April 9, 2012. When discussing mandatory dealership facility upgrades, you should expect to hear the sensational stories of “requirements for toilet paper” or an “$80,000 replacement of a tile floor because of a slight shade of gray.” And if you continue to research this topic online, you’ll find hundreds of … Continue reading
